If a person starts up with an e-Commerce store, his/her main motive behind it is to earn some good amount of conversions. It is easy to create an online store; it takes little time and money to create one, but extremely hard to make money out of it by making it successful.
When it comes to sales perspective it is important to read your customers psychology. Customers are very important for us, so it is important to make them feel comfortable when they enter your online store. If you fail to do so, they will never visit your website again.
Now the question arises, How to make our customers comfortable on our online store?
Just have a look at the latest Statista stats.
These stats clearly show why do online shoppers leave without paying?
1. Presented with unexpected costs:
Some store owners keeps the price of their product very high as compared to what is expected by the customers.
Please note that the customers are very concerned about the pricing options and will never buy the products at unreasonable prices. This can create a negative image for your store among customers. So it is good to set the prices according to the customer perspectives and market scenario.
2. Found a better price elsewhere:
This is also a very good factor to keep in mind while setting the prices of your products. As we have mentioned above, the customers are very concerned about the pricing options. Customers always prefer low priced options. So, before setting the price of your product you should perform an analysis of your competitors to check at what price they are setting for that particular product. Always set the price lower than your competitors, even if it is by a meager amount.
3. Complicated navigation problems on your store:
One of the initiatives that you can take to improve your conversions is optimizing navigation of your online store.
Site navigation has a significant impact on the visitor experience
Optimal navigation is brand specific
You need a strategy along with the proper technology
Most of the online stores do not have proper navigation which results in bad conversions. The main navigation of the online store is very important as it is the backbone of your website. Always try to keep drop down navigation on your store for example:
4. Website Crashed:
It is very important to keep your website up to date to prevent crashes caused to your customers end.
For this you should undertake regular testing of your website to prevent from these crashes.
5. Checkout Process:
One of the most important factors is the checkout process. We have discussed this in our previous blog have a look on How to Improve your Store’s Checkout Process?
To Be Continued…..