Gorilla, an award winning ecommerce solutions provider and 2010 Magento Partner of the Year, has successfully launched omgjeans.com, the first online store for fast-growing New York fashion retailer, OMG The Jeans Store. In creating OMG’s initial ecommerce channel, Gorilla developed a site built around the brand, its products, and the need for OMG to intimately engage their strong Facebook following.
“Choosing Gorilla as our partner for this project was a smart decision” said Boaz Lev Ari, General Manager at OMG. “They really know what they’re doing with Magento ecommerce, and because they perform all design and development in-house, it really gave us the level of control and accountability we were looking for.”
Gorilla implemented a design concept centered on the distinctly New York feel of the brand’s retail outlets. The site targets savvy, brand-conscious consumers, using “negative space” to provide a clear focus on the products and promotions, which set the retailer apart.
To give OMG maximum ecommerce flexibility, Gorilla built the site on the Magento Enterprise platform. To faithfully recreate OMG’s unique in-store shopping experience that is so crucial to their success, Gorilla extended Magento’s core functionality with over 20 customizations and extensions. The site offers enhanced usability, with navigation and filtering features to simplify product discovery and numerous ways to personalize the shopping experience. The site offers enhanced sustainability with tailored content and customer management tools and full back-end integration with systems including WordPress, QuickBooks, Authorize.net, and RetailPro.
Deepening the connection between OMG and their more than 300,000 Facebook fans was a key element of the project. To achieve this, Gorilla implemented multiple components of Facebook Connect functionality. This allows users to login to Facebook from within the OMG site and interact with friends in numerous ways. In addition to enabling users to “like” products and share wishlists, they can also view their friend’s wall feeds, tagged products and even be notified of their upcoming birthdays. All of which combine to increase customers time spent on the site and closely tie together the shopping and social experience.
With the launch of OMG, Gorilla once again demonstrates that design, development and integration are in our genes.
About Gorilla: Since 1994, leading brands, retailers, manufacturers and wholesalers have turned to Gorilla to solve the toughest ecommerce challenges and innovate solutions that elevate businesses across channels. Inspiring design, impeccable development and unmatched experience are why Gorilla delivers a smarter species of ecommerce. http://www.gorillachicago.com
About OMG: OMG The Jeans Store is a family owned and operated retailer,
with 10 locations across New York City in addition to a newly launched online store.
Through a commitment to delivering personalized service and value,OMG offers a
distinctly New York shopping experience that makes buying denimand apparel
simple and easy.